We are Neo Natural High Performace Effective Naturals. We are dedicated to the discovery of natural ingredients which enable intelligent choices for your skin. Welcome to a gentle new world. All Whish products are leaping bunny certified. Paraben free. Sulfate free. DEA & TEA free. Petrochemical free. Phthalate free. And naturally sourced with organic goodness.
One day Aimee Werner, finding herself stuck without shaving cream, borrowed her husband's imported foamless shave cream. Although the smell was far from feminine, she experienced the best shave of her life and commented, "Wish, I had something that worked so well, without leaving me smelling like an old leather chair." That's where it all began. Aimee and her husband set out to create a new line of women's shaving products that not only work incredibly well, but smell absolutely delicious. They also wanted to use natural and organic ingredients instead of the harsh, drying chemicals used in most drug store brands. Countless test shaves later, Aimee's wish became Whish. By why stop there? After creating their amazing line of shaving products, Aimee and her husband set out to create an entire line of revolutionary and high performance skin care products that gently cleanse, moisturize, soothe, and prevent the appearance of wrinkles.